蓝牙芯片市场，不能忽视的巨头

Core Viewpoint - Silicon Labs (芯科科技) has significantly increased its investment in Bluetooth technology, particularly in low-power Bluetooth (Bluetooth LE), leading to an impressive 80% year-on-year growth in its Bluetooth business this year, a feat unmatched by competitors [1][6]. Group 1: Company Strengths - Silicon Labs has a leading product portfolio that provides chips for almost all mainstream wireless protocols, excluding cellular, and collaborates with local module partners to meet domestic customer needs [6]. - The company offers high-performance RF capabilities, with Bluetooth chips supporting output power from 0 dBm to nearly 20 dBm, allowing for longer transmission distances compared to competitors [6]. - The flexible architecture of Silicon Labs' chips enables customers to switch between different protocols with minimal hardware changes, significantly shortening development time [6]. Group 2: Market Focus - Silicon Labs is focusing on four key markets for its Bluetooth products: 1. High-reliability, high-quality, and high-security data transmission markets, such as healthcare devices [8]. 2. Location services, leveraging advantages in Angle of Arrival (AoA) and Angle of Departure (AoD) technologies [8]. 3. AI-enabled connected devices, emphasizing edge-side intelligence rather than large-scale data processing [8]. 4. Audio streaming, with plans to gradually incorporate these features into future products [9]. Group 3: Channel Sounding Technology - Channel sounding, a significant feature of Bluetooth 6.0, allows for bidirectional distance measurement and minimizes multipath effects, marking a major breakthrough in Bluetooth technology [11]. - Silicon Labs was among the first to support channel sounding and Bluetooth 6.0 specifications, enabling applications in asset tracking and secure proximity sensing [11][14]. Group 4: Medical Applications - The medical application market is a major focus for Silicon Labs, with a growing demand for personalized health devices that can operate efficiently and securely [18]. - The company has developed various Bluetooth products tailored for medical applications, including BG22, BG27, and BG29, which cater to different device requirements [19][20]. - Innovations in power management and integration of AI/ML hardware accelerators in these products enhance their performance and reliability in medical settings [21].