Core Viewpoint - The article discusses the challenges and strategies of Great Wall Motors, particularly focusing on the brand Wei and its new models, emphasizing the need for industry transparency and innovation in response to market competition [2][9]. Sales Performance - In May, Great Wall Motors sold 102,231 vehicles, marking an 11.78% year-on-year increase. The main brands, Haval and Tank, sold 57,693 and 20,900 units respectively, with significant growth in the WEY brand at 115.27% [3][4]. - The cumulative sales for the year reached 459,099 units, showing a slight decline of 0.54% compared to the previous year [3]. Wei Brand Development - The Wei brand achieved a remarkable 115% year-on-year increase in sales, totaling 24,000 units in the first five months of the year, largely due to the launch of new models [4][8]. - The new models, the Gao Shan 8 and Gao Shan 9, are positioned in the family MPV segment, with prices set at 309,800 and 353,800 yuan respectively [6][7]. Product Features and Market Positioning - The Gao Shan series aims to meet user demands by offering spacious designs and advanced features, such as a flat floor and flexible seating arrangements [6][7]. - The interior materials are selected to enhance comfort and reduce harmful emissions, with a focus on family usability rather than purely luxury [7]. Technological Advancements - Both the Gao Shan SUV and MPV series are equipped with Hi4 hybrid technology and Coffee Pilot Ultra intelligent driving systems, enhancing their market competitiveness [9][10]. - Great Wall Motors has significantly increased its R&D spending from 2.572 billion yuan in 2014 to 9.284 billion yuan in 2024, supporting its commitment to innovation [10]. Channel Strategy - Great Wall Motors is transitioning to a direct sales model for the Wei brand, aiming to build trust with customers through enhanced service rather than traditional sales tactics [11]. - The company plans to expand its user centers from 430 to 600, covering over 200 cities, to strengthen its market presence [10][11].
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