蔚来小胜，但还要在正确的路上跑得更快 。 文 丨 魏冰 编辑 丨 龚方毅 20 万可以买到大六座、大空间配上 900V 平台，今年内还会推送城市辅助驾驶 OSD，这套组合以前 只出现在更高价格带的车上。在这个市场区间内，它是一个不需要被 "教育" 的产品。想过或者没想过 买这车的，大概都会有 "看一看又不会少分钱" 的心态。市场热度也就起来了。 这也是为什么乐道 L90 预售不到一个月，蔚来股价上涨了近 30%。在销量尚未放量、交付尚未启动的 当下，资本市场的反应一方面来自 L90 的产品力；另一方面，价格是 L90 最大的武器。 在 7 月 31 日的乐道 L90 上市发布会上，蔚来创始人李斌依旧穿着紫色乐道 T 恤、牛仔裤、白色运动 鞋，他状态很昂扬，一个人贯穿了整场发布会。和沙溢现场比拼装行李箱、儿童座椅、婴儿车的环 节，把蔚来和乐道的品牌调性一下拉开了。 L90 的空间表现被反复强调，这款车长 5145mm，轴距 3110mm，三排乘员空间均超过一米，尺寸接 近目前国产品牌一些 50 万元级别的车内空间。 不过也有投资人怀疑市场是不是对于大六座整个市场 空间太过于乐观了，"可能最终加起来都不会太好"。 ...

Core Viewpoint - The article discusses the upcoming launch of five new vehicles from Hongmeng Zhixing in September, highlighting the challenges faced by the Zhijie brand and the performance of the Wanjie series, which significantly influences the overall sales trajectory of Hongmeng Zhixing [2][4][7]. Group 1: Upcoming Vehicle Launches - Hongmeng Zhixing will launch five new models in September, including the all-new Wanjie M7, Xiangjie S9T, Shangjie H5, and updated Zhijie R7 and S7 [2][3]. - The updated Zhijie R7 is expected to align its intelligent driving hardware with the Wanjie M8, featuring Huawei ADS 4 and zero-gravity seats for both front seats [3][4]. Group 2: Sales Performance and Challenges - The Zhijie brand has faced fluctuating sales, with the Zhijie R7 experiencing a peak monthly sales of 16,000 units in December last year, but dropping to around 2,000 units by June this year [4]. - In June, Hongmeng Zhixing achieved a record monthly delivery of 52,700 vehicles, with Wanjie accounting for over 80% of sales at 46,000 units, while both Xiangjie and Zhijie sold less than 5,000 units each [4][11]. Group 3: Wanjie Series Performance - The Wanjie series, particularly the M8 and M9, has shown a rebound in sales after model updates, with the M8 pure electric version set to launch in August [7][8]. - The new Wanjie M7, based on the Seres Magic Cube platform, will feature a family design language and is expected to offer both pure electric and range-extended versions [8][9]. Group 4: New Model Features and Market Positioning - The upcoming Xiangjie S9T will be the first travel car from Hongmeng Zhixing, launching both pure electric and range-extended versions simultaneously, with a focus on high-end features [11]. - The Shangjie H5 is positioned as the lowest-priced model in the Hongmeng Zhixing lineup, expected to be priced between 150,000 to 250,000 yuan, and will feature the latest ADS 4 driving assistance system [12].

Core Viewpoint - The launch of the Li Auto i8 is seen as a critical moment for the company, as it aims to recover from previous setbacks and establish a strong position in the electric vehicle market amidst increasing competition from tech companies like Huawei and Xiaomi [1][2][26]. Group 1: Product Development and Strategy - The i8 serves as a test for Li Auto's ability to transition from range-extended vehicles to fully electric models, reflecting the company's product methodology [2][26]. - The i8 was initially planned for production in August 2024, but adjustments were made to its design and strategy following the underperformance of the MEGA model [6][8]. - Li Auto's management underwent significant restructuring to enhance collaboration and adapt to the competitive landscape, with experienced executives leading the i series development [2][7][10]. Group 2: Market Positioning and Expectations - The i8 is priced between 321,800 to 369,800 yuan, targeting a market segment that values spaciousness and fast charging capabilities [2][26]. - The company aims to achieve a significant increase in sales, with a target of 1.6 million annual deliveries by 2025, despite acknowledging the complexities of consumer demand in the automotive market [28][29][31]. - The i8's design emphasizes maximizing interior space by sacrificing front trunk capacity, aiming to provide a comfortable experience for all six passengers [16][17]. Group 3: Competitive Landscape - The i8 faces challenges similar to past crossbreed vehicles, where success depends on clear product positioning and understanding consumer needs [19][26]. - The automotive market is becoming increasingly competitive, with other brands like Tesla and Aito launching new models around the same time as the i8's pre-sale [34][35]. - Li Auto's cautious approach to the i8's pre-sale reflects a desire to gauge market acceptance before committing to aggressive sales targets [31][32].

Core Viewpoint - BYD is significantly expanding its autonomous driving capabilities, with a focus on self-research and development, aiming for mass production by September 2024 [4][11]. Group 1: Autonomous Driving Strategy - BYD's autonomous driving team has grown to 5,000 members, reflecting a strong commitment to this area [2][7]. - The company has categorized its autonomous driving system "Heavenly Eye" into three platforms (A, B, C) based on computing power and configuration, with the B platform expected to achieve mass production this year [4][11]. - The B platform will feature full-stack self-research capabilities, although short-term collaborations with external suppliers will continue [5][12]. Group 2: Market Acceptance and Consumer Behavior - The usage stickiness of urban navigation assistance has increased from approximately 10% to 20%, while high-speed navigation assistance peaks at over 90% [5][10]. - Consumers in the 100,000 yuan and below segment require time to accept autonomous driving features, but BYD plans to expand the application range of the B platform [10][14]. Group 3: Integration of Technologies - BYD emphasizes "intelligent-electric integration," with both electric and intelligent departments working closely together within the new technology research institute [9][10]. - The company is moving towards a unified architecture for cockpit and driving assistance systems, which is seen as a necessary evolution in technology [10][15]. Group 4: Competitive Landscape - BYD acknowledges the increasing competition in the electric vehicle market but remains confident in its ability to innovate and improve its hybrid technology [16]. - The company is committed to maintaining its leadership in the plug-in hybrid segment while adapting to market changes [16].

Core Viewpoint - The article discusses the strategic supply chain management of Li Auto, emphasizing its focus on self-research and manufacturing of key components, particularly the rear electric drive system for the i8 model, to enhance product competitiveness and ensure supply security [2][12][14]. Group 1: Company Overview and Performance - Li Auto's partner, United Power, has completed its IPO registration, marking a significant step in its listing process, with revenue growth from 2.9 billion yuan in 2021 to 16.2 billion yuan in 2024 [2]. - Li Auto has crossed the milestone of one million sales and over 100 billion yuan in revenue, positioning United Power among China's leading suppliers of core components for electric vehicles [3]. Group 2: Supply Chain Strategy - Li Auto's strategy prioritizes supply chain construction, aiming for rapid technological innovation and efficient product iteration through deep collaboration with suppliers [4][5]. - The company employs a four-tier supplier management system, ranging from self-research and manufacturing of core components to strategic partnerships for optimizing product definitions [6][12][19]. Group 3: Self-Research and Manufacturing - The rear electric drive system for the i8 is developed in-house, utilizing silicon carbide technology to enhance efficiency, which is crucial for maximizing internal space [13][16]. - Li Auto has invested in a production line capable of producing one million electric drives annually, ensuring supply security and competitive advantage [14][15]. Group 4: Collaborative Development - For critical components, Li Auto opts for self-research followed by joint manufacturing with suppliers, exemplified by the partnership with United Power to develop the front electric drive [15]. - The collaboration with semiconductor company Sico has led to the production of silicon carbide power modules, significantly improving vehicle range and design flexibility [16]. Group 5: Strategic Partnerships - Li Auto has engaged in deep cooperation with battery suppliers like CATL and Xinwanda, establishing dedicated teams to enhance integration and data sharing for quality control [17][18]. - The company has also partnered with Horizon Robotics for advanced chip technology, ensuring that its vehicles meet high-performance standards [19]. Group 6: Market Positioning and Risks - Li Auto's supply chain strategy is influenced by the need to balance self-research and external procurement, ensuring competitive pricing and technological advancement [21][22]. - The company has faced challenges, including production halts and sales fluctuations, which have impacted its supply chain and financial performance [24][25][26].

Core Viewpoint - The article discusses the launch of Huawei's first travel car, the Xiangjie S9T, which aims to fill a gap in the market for a vehicle that combines elegance, practicality, and advanced technology, targeting consumers who are undecided between sedans and SUVs [2][15]. Group 1: Product Overview - Since its establishment, Hongmeng Zhixing has launched seven models, including the successful AITO M9 and AITO S800, establishing a foothold in the mid-to-high-end new energy market [2]. - The Xiangjie S9T is set to be released in September at a price of approximately 400,000 yuan, focusing on design, space, and intelligent features to break into the travel car market [2][4]. - The vehicle's dimensions are 5160×2005×1492 mm with a wheelbase of 3050 mm, showcasing a sleek and stable appearance [5]. Group 2: Design and Features - The design of the Xiangjie S9T incorporates the "Universal Aesthetics" philosophy, emphasizing a fluid silhouette and practical yet attractive rear profile [5][7]. - The car features a spacious interior and a large trunk, supporting a roof rack for additional cargo, catering to various lifestyle needs [7][9]. - The vehicle is equipped with advanced intelligent driving capabilities, including HUAWEI ADS 4, which supports complex driving scenarios and enhances user convenience [9][10]. Group 3: Market Positioning - The travel car segment in China has been underrepresented, with few models that balance design and functionality, primarily dominated by luxury fuel vehicles [4][12]. - The Xiangjie S9T aims to attract consumers who desire a vehicle that is both aesthetically pleasing and practical, addressing the gap between traditional sedans and SUVs [11][15]. - The shift towards electric and intelligent vehicles presents an opportunity for travel cars to redefine consumer expectations, moving away from outdated perceptions of being merely functional [13][14].

Core Viewpoint - The article discusses how joint ventures in the automotive industry are adapting to the rapidly changing Chinese market by adopting more flexible and aggressive strategies, particularly in the electric vehicle (EV) sector, to compete with new domestic brands [3][4][5]. Group 1: Market Changes and Responses - In April 2023, Nissan's global CEO and executive committee visited China to understand the significant changes in the automotive market over the past three years, particularly in the EV segment [3]. - The visit led to a strategic shift, allowing the Chinese team to take charge of product planning, development, and design, resulting in the successful launch of the Dongfeng Nissan N7, which achieved over 20,000 pre-orders in just 50 days [4][5]. - The article highlights that the past decade has seen the rise of domestic brands that have redefined consumer expectations for EVs, while joint ventures struggled to adapt to the new market dynamics [5]. Group 2: Pricing and Product Strategy - Joint ventures are now focusing on aggressive pricing strategies, with many new models priced significantly lower than previous generations, abandoning the old pricing models based on size and configuration [6][9]. - For instance, the Dongfeng Nissan N7 is priced between 119,900 and 149,900 yuan, which is lower than its gasoline counterpart, the Teana [6][7]. - The article notes that the simplification of configurations and the elimination of significant differences in powertrains have become common among new models, allowing for clearer differentiation based on features rather than performance [9][10]. Group 3: Empowerment of Local Teams - The article emphasizes the shift in decision-making power to local teams, allowing them to lead product development and pricing strategies, which has resulted in faster development cycles and more relevant products for the Chinese market [13][19]. - The establishment of local R&D centers by global automakers is highlighted as a key factor in this empowerment, enabling them to respond more effectively to local consumer demands [13][18]. - The article also mentions that the successful launch of models like the GAC Toyota iA3 and Dongfeng Nissan N7 demonstrates the effectiveness of this new approach, as they were developed with significant input from local teams [10][22]. Group 4: Competitive Landscape - The competitive landscape is shifting, with traditional fuel vehicles losing market share to EVs, leading joint ventures to adopt aggressive promotional strategies to maintain their market presence [21][20]. - The article notes that the market share of fuel vehicles has dropped from 94.1% in 2020 to 50.6% in early 2023, while joint venture brands have seen their market share decline from 61.6% to below 35% [21]. - The need for joint ventures to produce competitive EVs is underscored, as failing to do so could result in losing loyal customers to competitors [22][20]. Group 5: Future Outlook - The article suggests that the automotive market may be entering a new phase, akin to the "OPPO vivo moment" in the smartphone industry, where competition will focus on fundamental aspects such as cost control, channel efficiency, and supply chain integration [24][26]. - As the core technologies for EVs mature, the differentiation among products will become less pronounced, leading to a more intense competition based on traditional automotive strengths [25][26]. - The article concludes that both joint ventures and new car manufacturers must adapt to this evolving landscape to maintain their competitive edge in the market [26].

Core Viewpoint - Zhuoyu Technology is in discussions with FAW for a strategic investment totaling over $800 million, with a post-investment valuation exceeding $10 billion, while maintaining its business and management independence [2][4]. Group 1: Investment and Strategic Partnerships - The investment round includes participation from other automotive companies and industrial funds, in addition to FAW [2]. - Zhuoyu has secured investments from at least four automotive companies, including BYD, SAIC, and BAIC, all of which are its cooperative clients [4]. Group 2: Technological Development and Product Offerings - Zhuoyu, incubated by DJI, focuses on integrating software and hardware for advanced driver assistance systems (ADAS), achieving significant milestones in low-cost platforms [4]. - The company has developed various levels of computing power solutions, including systems with lidar capabilities, expanding its product line to meet diverse market needs [4]. - Zhuoyu's recent launch of the VLA model based on the NVIDIA Thor platform positions it competitively in the smart driving sector, with few suppliers currently developing for this platform [5]. Group 3: Market Dynamics and Competitive Landscape - The competitive landscape in the smart driving market is intensifying, pushing suppliers to meet higher expectations from automotive manufacturers [5]. - Zhuoyu is adapting to industry changes by enhancing its sales and business capabilities, including the recruitment of new sales leadership with backgrounds from Bosch and Huawei [5].

Core Viewpoint - GAC Group and Huawei are collaborating to create a new automotive brand, Huawang, which will launch two models targeting the high-end market, with a focus on electric and range-extended vehicles [3][6]. Group 1: Collaboration Details - GAC has been cooperating with Huawei since 2017 and has deepened this partnership significantly since last year, culminating in the establishment of Huawang [6][9]. - The new brand Huawang will feature two models, a sedan and an SUV, aimed at the 300,000 RMB market segment, which is currently popular among consumers [3][6]. - Huawei's involvement in the Huawang project includes significant roles in vehicle definition, product design, and marketing, resembling the HI PLUS model, which allows for deeper collaboration than previous models [7][8]. Group 2: Market Position and Strategy - The HI PLUS model represents an evolution from the HI model, allowing Huawei to have a greater say in the entire vehicle development process, from planning to marketing [7][10]. - GAC has granted Huawei substantial decision-making power in the Huawang project, ensuring that product definitions and development are primarily led by Huawei [8]. - The automotive industry in China is undergoing a phase of accelerated elimination, prompting traditional car manufacturers to seek deeper collaborations with Huawei to enhance their market competitiveness [9][10]. Group 3: Challenges and Opportunities - Huawei's automotive business has faced challenges in the past, including slow project implementation and limited profitability, but recent successes with models like the AITO M7 have improved its market position [9]. - The demand for Huawei's intelligent vehicle solutions is increasing, but resource limitations may restrict the number of new collaborations [9][10]. - The expansion of Huawei's partnerships through the HI PLUS model presents both opportunities and challenges, as the company must balance resource allocation and maintain product differentiation in a competitive market [10].

Core Viewpoint - The company Itashizhihang has successfully completed a $122 million angel round financing, marking a significant milestone in the field of embodied intelligence, which is currently a hot entrepreneurial sector in China [4][5][8]. Financing Details - Itashizhihang raised $122 million in its latest financing round, led by Meituan's strategic investment, with participation from various investors including Junshan Investment, Bihong Investment, and others [5][6]. - This financing round is noted to be the largest angel round in the Chinese embodied intelligence industry [8]. Company Background - The company is founded by Chen Yilun, a former chief scientist at Huawei's automotive business unit, who has extensive experience in intelligent driving systems and robotics [8]. - Chen Yilun has a strong academic background, holding degrees from Tsinghua University and a PhD from the University of Michigan, and has been involved in the field of embodied intelligence since his undergraduate studies [8]. Future Plans - The new funding will assist Itashizhihang in developing a comprehensive technology system, including the Human-Centric digital engine, and expanding its ecosystem and resource scenarios [6]. - The company has initiated a global talent recruitment plan to enhance its capabilities in the field [6].