Order Situation - The average new order per store is between 15 to 18 units [1] - Order composition includes 30% direct large orders and 70% blind orders converted to large orders [1] - The listing price exceeded expectations, with the actual average large order price surpassing 1 million [1] Customer Profile - Age distribution shows 30% of customers are aged 25-35, 55% are aged 35-50, and 15% are over 51 [3] - 70% of orders are made under company names, primarily by private enterprise owners from traditional industries, with a significant number being Huawei smartphone users [3] - Most customers already own one or more luxury vehicles and have experience with electric vehicles [3] - The customer base is younger than expected, particularly in first-tier cities, with a higher proportion of family usage than anticipated [3] Configuration Choices - Customers have the option of 4-seat and 5-seat configurations, with 4-seat options being more popular among those with higher budgets [4] - The most popular exterior color is "Dawn Black," while the main interior color is "Sunny Light Brown" combined with high-gloss walnut [4] - Nearly all customers opt for additional features, especially dual-tone body colors and 21-inch wheels, with over 70% selecting the privacy glass option [4] Competitive Comparison - The primary competitor is the Maybach, with most customers clearly preferring the Zun Jie S800 and not considering other models [6]
尊界S800 新车上市一线72小时销售快报
车fans·2025-06-03 15:15