ECOVACS(SH:603486) 证券时报·2025-06-04 01:30Core Viewpoint - The window cleaning robot industry is experiencing significant growth driven by increasing demand and technological advancements, but it also faces challenges such as market saturation and quality concerns [2][4][10]. Demand Explosion - The Chinese market for household window cleaning robots is projected to exceed 1 billion yuan in 2024, with a year-on-year growth rate of 35.7%. In the first quarter of 2025, the market size reached 430 million yuan, reflecting a 43.3% increase [4]. - The market has seen a demand turning point in recent years, attracting substantial capital and new players. The leading company, Ecovacs, launched the first household automatic window cleaning robot in 2011 and held a 62.3% market share in Q1 2025 [4]. Continuous Technological Breakthroughs - Technological advancements have significantly improved the performance of window cleaning robots, addressing safety and cleaning efficiency issues. Modern products now feature smart route planning, automatic window frame detection, and strong suction capabilities [7][8]. - For instance, Ecovacs' W2 PRO model utilizes WIN-SLAM 4.0 algorithm, offering seven cleaning modes and a speed of 14 cm per second, representing a leading solution in the private sector [8]. Facing "Growing Pains" - The industry is experiencing a price war, with products ranging from a few hundred to over a thousand yuan. Many new entrants are adopting low-price strategies, leading to a mix of product quality and market confusion [10][11]. - The low-cost approach may harm consumer perception of the entire category, as poor experiences with low-quality products can deter potential buyers [10]. Breaking Through Application Scenario "Ceiling" - While vertical products like window cleaning robots have achieved maturity in cleaning efficiency and user experience, they face limitations in application scenarios. Current uses are primarily in residential and commercial window cleaning [12]. - Companies are exploring new markets, such as Ecovacs' self-powered technology that allows for applications beyond traditional windows, including hotel facades and commercial complexes [12].