光大证券研究·2025-06-03 09:09Core Viewpoint - The article discusses the stable performance of the automotive market in May, highlighting the delivery volumes of various electric vehicle manufacturers and the impact of new models and pricing strategies on market dynamics [2][5]. Group 1: Delivery Performance - Li Auto's delivery volume increased by 16.7% year-on-year and 20.4% month-on-month to 40,856 units [2] - Xpeng's delivery volume surged by 230.4% year-on-year but decreased by 4.3% month-on-month to 33,525 units [2] - NIO's delivery volume rose by 13.1% year-on-year but fell by 2.8% month-on-month to 23,231 units, with specific models like the L60 and Firefly showing notable performance [2] Group 2: New Model Launches - On May 28, Xpeng launched the Mona M03 with four new models, including the Max version, which features dual Orin chips and is priced below 150,000 yuan, achieving over 10,000 pre-orders within an hour [3] - On May 8, Li Auto released the upgraded L series, maintaining prices while upgrading chips from J5 to J6M and from dual Orin to Thor-U [3] Group 3: Purchase Incentives - Tesla maintains a delivery cycle of 1-3 weeks for the domestic Model 3 and 2-5 weeks for the upgraded Model Y, with ongoing financial incentives [4] - Li Auto's L series has a delivery cycle of 3-5 weeks, with the MEGA model's cycle reduced to 7-12 weeks [4] - NIO's various models have delivery cycles ranging from 2-5 weeks, with ongoing financial incentives [4] - Xpeng's delivery cycles for new models have also been shortened, indicating improved supply chain efficiency [4] Group 4: Market Dynamics and Price Wars - BYD has introduced up to 53,000 yuan in limited-time subsidies for 22 smart driving models, indicating a new round of price competition that may affect market sentiment [7] - Tesla plans to launch Robotaxi services in June, which could further stimulate the smart driving theme and benefit companies with advanced autonomous driving capabilities [7]