Core Viewpoint - The article discusses the evolving landscape of ice cream products, highlighting the trend of creative and unconventional flavors that appeal to younger consumers, reflecting a shift in consumer preferences and market dynamics. Group 1: Trends in Ice Cream Products - The current ice cream offerings in convenience stores are increasingly unconventional, with products like chicken leg ice cream and various themed flavors becoming popular among younger consumers [4][10][39]. - The emergence of creative ice cream products is driven by a younger generation of product developers who prioritize innovation and unique flavor combinations [39][41]. - The pricing of ice cream has increased due to the use of higher quality ingredients, as consumers have become more discerning about the products they purchase [42]. Group 2: Consumer Behavior and Market Dynamics - Younger consumers are willing to spend more on unique ice cream experiences, as evidenced by the popularity of novelty items like hamburger ice cream and ice cream meal combos [14][17][38]. - The article reflects a generational shift in taste and consumption patterns, with younger consumers embracing new and creative food experiences that differ significantly from traditional offerings [20][42]. - The nostalgia for traditional ice cream products contrasts with the current trend of innovative flavors, indicating a broader cultural shift in food consumption [25][33].
和牛冰棍,汉堡雪糕,鸡腿冰淇淋,今年的网红雪糕爱上「搞抽象」
36氪·2025-06-04 00:06