ID4 CROZZ：买车客户的都是中年人，跑去看元PLUS难回来

Core Viewpoint - The article discusses the sales performance and customer demographics of the ID4 CROZZ, highlighting its market position and customer preferences in the electric vehicle segment. Sales Performance - The local dealership sells around 86 cars monthly, with only 2 ID4s sold last month, indicating a low demand for this model. The ID4's main configuration is the "Pure Enjoy" version, with the most popular color being "Starry Blue," accounting for 50% of sales [2][11]. Customer Demographics - The majority of ID4 buyers are middle-aged individuals, often from traditional backgrounds, such as government employees and private business owners. Many customers are transitioning from fuel vehicles to electric ones due to family influence [3][5]. Competitive Landscape - The ID4 is primarily compared with models from SAIC Volkswagen and BYD, with these competitors capturing significant attention from potential buyers. Customers often switch to BYD after initial interest in the ID4 due to perceived shortcomings [8][10]. Configuration and Pricing - The dealership only offers the "Pure Enjoy" version at a fixed price of ¥139,900, with no sales of the long-range version for nearly two years. Financing options include a five-year plan with a 5% interest rate [11][12]. Customer Complaints - Common complaints from customers include low configuration features, issues with the vehicle's software, reduced winter range, and inconvenient mirror adjustment methods [14][18]. Maintenance Costs - Regular maintenance costs approximately ¥500, with a service interval of 10,000 kilometers or one year, focusing on electrical checks and filter replacements [16]. Market Awareness - Potential customers for the ID4 are not actively following automotive trends, often making purchase decisions based on general perceptions rather than detailed research [17].