中国注射类医美行业研究报告

Core Insights - The aesthetic medicine industry is undergoing transformation driven by technological advancements and evolving aesthetic perceptions, with non-surgical procedures becoming increasingly popular and "anti-aging" emerging as a core consumer demand [1] - Injection-based aesthetic procedures are gaining traction due to their effectiveness, short recovery times, and high repurchase rates, positioning the injection market as a new blue ocean in the aesthetic field [1] Injection Aesthetic Medicine Concept and Classification - Injection aesthetic procedures are minimally invasive treatments primarily categorized into hyaluronic acid, botulinum toxin, collagen, regenerative injectables, lipolytic injections, and thread lifting [2] - The market is dominated by hyaluronic acid and botulinum toxin, with botulinum toxin leading globally with 8.878 million treatments in 2023, followed by hyaluronic acid with 5.565 million treatments [2] Market Heat Analysis - The synthetic regeneration field is becoming an investment hotspot, with new materials and combinations expanding market boundaries [5] - In 2024, companies in the regenerative biomaterials sector are expected to secure significant funding, accounting for approximately 60% of total investment in injection materials [5] Hyaluronic Acid Development Status and Trends - Hyaluronic acid maintains its leading position, with a growth rate of 29.1% from 2022 to 2023, driven by diverse applications and combination treatments [10] - The market faces challenges such as product homogenization and safety concerns, but innovation and differentiation present opportunities for growth [12][13] Botulinum Toxin Development Status and Trends - The botulinum toxin market is evolving towards a coexistence of natural and recombinant products, with recombinant botulinum toxin expected to penetrate the market due to its safety and customization potential [15] Regenerative Materials Development Status and Trends - PLA and PCL are gaining attention in the regenerative materials market, with products like "童颜针" and "少女针" driving growth [21] - Hydroxyapatite is emerging as a potential market player for applications in aesthetic procedures [21] Collagen Development Status and Trends - The application of collagen in aesthetic medicine is expanding, with various types being explored for their unique benefits [29] - The market for collagen injectables is expected to grow as more types are developed and consumer demand increases [31] User Preferences and Trends - Aesthetic medicine users prioritize skin quality improvement, with a growing interest in private care and hair transplant services [40] - Safety and effectiveness remain the top concerns for users, with a shift towards quality over cost in decision-making [43][45] Market Development Trends - The injection aesthetic market is transitioning from "single filling" to "long-lasting precision, product diversification, and personalized customization" [65] - Companies are encouraged to focus on material innovation and service upgrades to capture market opportunities [68]