POP MART(HK:09992) 投中网·2025-06-05 06:36Core Viewpoint - Labubu has emerged as a phenomenon in the toy industry, driven by its unique design and marketing strategies, leading to significant demand and supply challenges in both domestic and international markets [4][5][34]. Group 1: Labubu's Popularity and Market Dynamics - Labubu, created by Pop Mart in collaboration with artist Long Jia Sheng, has gained immense popularity, with reports of it being awarded the title of "Magical Thailand Experience Officer" and causing chaos in sales due to high demand [5][6]. - The product's success has led to a surge in counterfeit versions, with the "Guo Guo version" of Labubu being produced to meet the overwhelming demand, often selling at a fraction of the price of the original [10][21]. - The phenomenon has resulted in a saying that "as long as it has Labubu elements, it will sell well," highlighting the brand's strong market presence [6][31]. Group 2: Business Opportunities and Strategies - Businesses have capitalized on the Labubu craze by producing and selling the "Guo Guo version," which has become a lucrative market, with prices significantly lower than the original [10][20]. - The rise of Labubu has also stimulated the "DIY" culture, where consumers modify and personalize their toys, creating a new revenue stream for businesses involved in selling accessories and modification services [26][27]. - The demand for Labubu-related merchandise, such as clothing and accessories, has surged, with sellers reporting high profit margins on these items compared to the original toys [29][30]. Group 3: Challenges and Market Risks - Despite its success, Labubu faces challenges related to maintaining its brand value and managing supply and demand effectively, as excessive scarcity can lead to market saturation and loss of consumer interest [36][38]. - The presence of counterfeit products poses a significant threat to the brand's integrity, complicating enforcement and protection efforts for the original IP [43][45]. - The long-term sustainability of Labubu as a top-tier IP depends on effective marketing strategies and continuous innovation to keep consumer interest alive [46][49].