端午制曲，感受中国郎的温度

Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu marks the beginning of the summer harvest and emphasizes the company's commitment to traditional craftsmanship and quality in the production of sauce-flavored liquor [1][5][13]. Group 1: Event Highlights - The 2025 version of Langjiu and the Huaxia Hundred Surnames series were officially launched, enhancing the competitiveness of Langjiu's product matrix [1][16]. - Over 380 special guests, including outstanding employees and their families, were invited to the ceremony, showcasing Langjiu's appreciation for its workforce [2][11]. - The event aimed to strengthen emotional connections between the brand and consumers, emphasizing the importance of human relationships in the liquor industry [3][12]. Group 2: Craftsmanship and Quality - Langjiu adheres to the traditional "12987" craftsmanship process, which includes multiple steps such as grain selection, fermentation, and distillation, reflecting a deep respect for time and tradition [5][8]. - The company focuses on the entire value chain from grain to brewing, ensuring high-quality raw materials and precise control over the fermentation process [8][10]. - Langjiu's production capacity has reached 72,000 tons annually, with a storage capacity of 265,000 tons, adhering to the principle of "storing ten and selling one" to ensure product quality [15]. Group 3: Market Strategy - The upgrade of the Langjiu brand is part of a broader strategy to penetrate the mass market, targeting a price range of 200-300 yuan, which positions it as a high-cost performance product [18][19]. - The launch of the Huaxia Hundred Surnames series aims to simplify the custom liquor market and extend its reach to end consumers, reflecting a trend towards personalized consumer experiences [21][22]. - Langjiu has established a comprehensive product matrix that covers various market segments, from mass market to ultra-high-end products, responding to the evolving consumer demands for diversity and personalization [20].