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国泰海通|传媒:AI应用发展,关注重点细分赛道机会
国泰海通证券研究·2025-06-05 22:12

Core Insights - The article emphasizes the continuous improvement of AI applications driven by technological advancements, highlighting that certain sectors have achieved user growth, retention, and monetization, warranting sustained attention on key sectors and leading products [1][2]. Sector Comparison - The comprehensive assistant sector shows broad coverage, with deeper penetration in social, education, and office applications. Mature products attract user traffic, with AI assistants and image editing leading the way. Products like DeepSeek demonstrate breakthrough growth due to excellent performance [2]. - In terms of user stickiness, social interaction products have developed robust features that foster user engagement. The education sector exhibits strong payment habits, with customers willing to pay for high-quality products. Content production tools can command high prices due to significant computational demands and diverse needs [2]. Key Product Analysis - The comprehensive assistant sector is witnessing transformative changes, with products like Doubao introducing "video call" features, indicating a shift in AI interaction methods. Tencent's Yuanbao showcases the positive impact of its ecosystem on product capabilities and user acquisition [3]. - In the AI video domain, products such as Keli, Jimeng, and Hailuo have demonstrated excellent performance with stable user demand. Google's recent launch of VEO3 marks a new phase in "audio-visual synchronized generation," potentially guiding the next stage of AI video development [3]. - The popularity of AI Agents, particularly with Manus, has sparked interest, with domestic players like Kunlun Wanwei's Tiangong Super Intelligent Agent achieving impressive test scores. This suggests more opportunities in complex task completion [3]. - AI companionship products exhibit strong user stickiness, although monetization through UGC models remains a challenge. Future attention may be directed towards premium products like "EVE," which could offer new insights for the industry [3].