CFMOTO(SH:603129) 经济观察报·2025-06-06 13:48Core Viewpoint - The article discusses the challenges faced by the high-end electric motorcycle brand, Jike, particularly regarding its dealer relationships and market performance [2][3][8]. Group 1: Company Overview - Jike brand, established in 2020, focuses on high-end electric motorcycles and has a relatively small market presence in the two-wheeler electric vehicle sector [3][7]. - The brand's price range is from several thousand to tens of thousands of yuan, with 2024 sales reported at 106,000 units, significantly lower than competitors like Ninebot and Niu, which sold 2.5989 million and 924,300 units respectively [7]. Group 2: Dealer Issues - Dealer Wang Xianghua has publicly stated that his store had to close due to poor sales, and he disputes Jike's claim of "remote locking" of inventory vehicles [2][4]. - Wang claims that he sold only a few units and is willing to return the store construction subsidy of approximately 130,000 yuan, but disputes the terms of the penalty imposed by Jike [5][6]. - Jike's response indicates that the dealer's actions constituted a breach of contract, justifying their measures to restrict access to the DMS system, which is essential for vehicle management [6]. Group 3: Market Challenges - Wang highlights that the brand's market recognition is low, and the demand for high-priced electric motorcycles in his small county is limited, compounded by inadequate support from Jike [8]. - There are allegations that Jike pressured dealers to stock inventory, leading to excess stock and financial strain on dealers like Wang, who currently holds over 80 units valued at 300,000 yuan [8].