第一商用车网·2025-06-07 13:31Core Viewpoint - The traditional peak season for the automotive industry has ended, leading to a sales lull, yet the pickup truck market remains competitive with notable developments in May [1][3]. Group 1: Market Rankings - In May 2025, the "Pickup Truck Influence Index" ranked the top ten brands as follows: Changan, Great Wall, Jiangxi Isuzu, Zhengzhou Nissan, Radar, Ford, JAC, JMC, Foton, and SAIC Maxus, with a total score of 1548, reflecting a month-on-month decline of 4.6% but a year-on-year increase of 10.7% [5][6]. - Changan topped the rankings with a score of 279, followed by Great Wall with 255, and Jiangxi Isuzu with 174 [2][5]. Group 2: Product Launches and Innovations - Radar emerged as a significant player in May, regaining its position in the top five due to the launch of two hybrid models, the Radar King EM-P and Radar Horizon EM-P, which sparked interest in the new energy pickup segment [7][11]. - Zhengzhou Nissan launched the "Smart Electric Hybrid New Generation" Z9 GE PHEV, offering two pure electric range options and seven configurations, priced between 156,900 to 219,900 yuan [9]. - The new JMC Yuhu was unveiled, featuring a 2.5T engine with a maximum power of 123 kW and a peak torque of 430 Nm, designed for high performance in various driving conditions [13]. Group 3: Global Expansion and Market Strategy - Changan's pickup, the Raptor, became the best-selling pickup in Kazakhstan in April 2025, achieving a market share of 26.8%, highlighting its strong product capabilities and global strategy [22][26]. - Great Wall's products have successfully entered markets in Peru and Australia, with the 2.4T Great Wall Cannon and the hybrid Mountain Sea Cannon Hi4-T being key models for expanding their global footprint [27]. - JMC delivered 12 units of the Dada pickup to HODAGRI in Kuwait, marking a significant step in enhancing its brand influence in the Middle East [29]. Group 4: Market Trends and Future Outlook - The pickup market in May showcased a strong trend towards hybrid technology, improved fuel performance, and core technological advancements, indicating a diversified development trajectory [17][30]. - Despite being in a traditional off-season, the pickup market remains vibrant, with shifts in brand rankings and increased visibility for hybrid products, suggesting ongoing progress in the sector [32].