可以留意一下, 对理想同学玩偶IP好评率可能在快速上升

Core Viewpoint - The article discusses the rising popularity of the "Ideal Classmate" toy IP, particularly among male consumers aged 28-50 in key Chinese regions, and highlights the potential for community building through this IP [1][7]. Group 1: Consumer Insights - The "Ideal Classmate" toy IP has received positive feedback, especially from males aged 35-45, indicating a shift in consumer perception [1]. - There is a notable interest among consumers in using the "Ideal Classmate" for emotional connection rather than functionality, aligning with the preferences of younger generations [4]. Group 2: Brand Strategy - The conversation reveals that the founder, Li Xiang, is learning from the success of Pop Mart, emphasizing the importance of emotional value over functional features in toy design [2][4]. - Li Xiang suggests that the evolution of IP should focus on community identity, as consumers seek to express their belonging through products [6]. Group 3: Market Positioning - The "Ideal Classmate" has the potential to create a community recognition platform through various forms such as physical toys, in-car systems, and mobile applications [7]. - Feedback indicates that the "Ideal Classmate" has a stronger conversational capability compared to competitors, enhancing its appeal among both children and adults [7].