白酒的价格带梳理

Core Viewpoint - The article discusses the competitive landscape of the Chinese liquor market, particularly focusing on different price segments and the strengths of various brands within those segments [2][3][4][5]. Price Segments Summary - Below 100 Yuan: Dominated by brands like Lao Bofeng and Erguotou, with Erguotou having an advantage due to brand strength. Clear aroma liquor has a natural advantage in the low-end market, while sauce aroma liquor is more costly to produce [2]. - 100-200 Yuan: Currently led by Hai Zhi Lan, with no strong competitors from other brands. Despite market challenges, Hai Zhi Lan maintains significant sales, indicating consumer preference [2]. - 200-300 Yuan: This segment is primarily controlled by Wuliangchun, with limited competition from other brands. The price point serves as a benchmark for quality, making it difficult for others to compete effectively [3]. - 400-500 Yuan: A critical competitive zone where brands like Fen 20 and various others vie for market share. This price range is characterized by strong brand presence and quality offerings [3]. - 600-700 Yuan: Represents a transition between mid-range and high-end products. Brands like Moutai 1935 and Langjiu are notable players, but the segment faces challenges due to high-end product dominance [4]. - 800-900 Yuan: This price range lacks strong sales figures and is seen as awkward due to its proximity to high-end products. Many brands have shifted to lower price segments due to market conditions [4]. - 1000 Yuan and Above: This segment is dominated by well-known brands like Moutai and Wuliangye, with clear aroma liquor having no significant presence. The ultra-high-end market is characterized by premium products that are highly sought after [5]. - 2000 Yuan and Above: Represents the ultra-high-end market, where products like Moutai's premium offerings are positioned. The quality perception does not always align with the price, leading to market skepticism [5]. - General Price Band Classification: The classification of low, mid, high, and ultra-high-end price bands is based on the author's personal understanding rather than industry standards [6].