8年研发、预售超2亿，这家深圳公司做出全球唯一消费级扫雪机器人｜Insight全球

Core Viewpoint - The article discusses the strategic importance of global expansion for Chinese companies, highlighting the case of Hanyang Technology and its innovative snow-clearing robot, Yarbo, which addresses a significant market need in North America and Europe [3][31]. Group 1: Company Overview - Hanyang Technology, founded in 2017, focuses on addressing user pain points in yard maintenance, particularly through the development of a modular robot for snow clearing, achieving over 200 million yuan in annual sales with a single product [3][8]. - The company has undergone eight iterations over eight years to develop the Yarbo robot, which is the first commercially available consumer-grade snow-clearing robot [6][9]. Group 2: Market Demand and Opportunity - Snow clearing is a public responsibility in many regions, with 39 out of 50 U.S. states having regulations that mandate snow removal, creating a substantial market for snow-clearing equipment [5]. - The global snow-clearing equipment market was valued at approximately $2.5 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.5%-5.5% from 2023 to 2029, potentially reaching $3.5-$4 billion by 2029 [11]. Group 3: Product Features and Innovation - The Yarbo robot features a "1+N" design, allowing it to perform multiple functions throughout the year, including snow clearing, lawn mowing, and leaf blowing, with a maximum operational area of 6 acres [26][30]. - The robot's development faced significant challenges due to the harsh operating conditions in winter, requiring advanced technology for low-temperature performance and complex terrain navigation [15][18]. Group 4: Sales and Market Strategy - Hanyang Technology has successfully launched a pre-sale model for the Yarbo robot, receiving over 6,000 orders at an average price of $5,000 per unit, indicating strong market demand [8][9]. - The company aims to expand its product offerings by introducing additional modules for tasks such as salting, fertilizing, and harvesting, moving towards a more comprehensive "1+N" product strategy [30].