中国制造业数字化转型行业发展研究报告

Core Insights - The core demand in the manufacturing industry remains unchanged, focusing on production management and supply chain-related needs, with a more rational and focused understanding of transformation expectations from the demand side [1][2][3] Demand Market Insights - The manufacturing industry exhibits strong regional characteristics, with Guangdong, Jiangsu, Zhejiang, and Shandong being the top provinces actively pursuing digital transformation [4][5] - The evaluation side emphasizes practical implementation in production-related areas, with 57.8% of the focus on core production needs in recent years [8][9] - The bidding side, primarily led by local industrial and information technology bureaus, focuses on diagnosing business pain points and implementing solutions for digital transformation [10] Transformation Status - Companies have recognized the necessity of digital transformation, with 86.7% acknowledging its importance, and 71.1% implementing various tools to optimize business processes [15][16] - The primary drivers for transformation are demand from the supply chain and the need for operational cost optimization, with 84.4% of companies aiming for cost reduction [19] Urgent Transformation Scenarios - The most pressing scenarios for digital transformation include data preparation, supply chain management, and production management, with 77.8% of companies prioritizing data infrastructure [21][22] Supplier Selection and Concerns - Companies prioritize practical solutions that match actual needs when selecting suppliers, with 82.2% focusing on solution applicability [25] - Concerns regarding historical burdens and complex system upgrades are significant barriers to transformation [25] Future Investment Trends - 77.8% of companies plan to increase their digital transformation investments in the coming year, primarily focusing on software solutions, which will account for 46.6% of the spending [27][28] Large Model Exploration - Companies are exploring the application of large models primarily in marketing, supply chain management, and data services, with 40.0% focusing on customer insights and marketing management [30] - Concerns about the uncertainty of results from large models pose significant risks, with 80% of companies expressing apprehension about decision-making risks [33] Market Growth Projections - The market for digital transformation in China's manufacturing industry is projected to reach 1.55 trillion in 2024 and 1.76 trillion by 2025, with a steady growth rate of around 14% over the next five years [39] Supply Market Characteristics - The supply market is evolving towards integrated solutions, with a clear trend of software and hardware convergence and cross-module integration [44][47] - The application of large models is gradually deepening, with companies exploring various methods to integrate these models into their operations [48]