高管培训 | 民营企业家AI实战营②：如何用AI营销推广？

Core Viewpoint - The workshop organized by the Unknown AI Research Institute focused on the application of AI in marketing, aiming to help companies leverage AI technology to enhance market competitiveness [1][14]. Group 1: AI in Advertising Marketing - AI-generated content (AIGC) has a broad application prospect, primarily in the graphic and text fields, but is rapidly penetrating more areas [3]. - AI technology aids companies in market insights, enabling data-driven problem identification and resolution for precise marketing strategies, including product selection, audience targeting, creative production, and media selection [3]. Group 2: AI in Marketing Content Generation - AI can automatically generate various forms of marketing content based on user needs and interests, including text, video, and images, significantly saving time and labor costs [5]. - The use of tools like DeepSeek and Xunfei can quickly produce high-quality marketing copy and visual content [5]. Group 3: AI in Short Video and Live Marketing - AI video generation tools such as Keling AI and Jimeng AI can create creative videos through simple prompts, enhancing the production of engaging short video content [9]. - The workshop covered the application of digital humans in live marketing, allowing companies to choose different digital personas, scripts, and live scenarios [12]. Group 4: Practical Experience and Interaction - The workshop included practical exercises where participants used various AI tools to generate marketing content, experiencing the actual application value of AI in marketing [13]. Group 5: Supporting Digital Transformation of Enterprises - The Unknown AI Research Institute is committed to promoting the application and development of AI technology across industries, providing valuable learning and exchange opportunities for companies [14]. - The successful hosting of the workshop lays a solid foundation for companies' marketing transformation in the AI era [16].