从OpenAI到DeepSeek：你必须知道认知型创新对企业家多重要

Core Viewpoint - The article discusses the emergence of AI and its transformative impact on industries, highlighting the importance of cognitive innovation and the role of organizations that can adapt and thrive in this new landscape [2][3][23]. Group 1: AI Development Milestones - The introduction of the Transformer model by Google's Brain Team in June 2017 laid the foundation for subsequent language model advancements [1]. - The explosive growth of ChatGPT in 2023 marked the beginning of AI commercialization, while DeepSeek's emergence in 2025 demonstrated a significant shift in industry perception by achieving technological parity at a fraction of the cost [3][12]. Group 2: Cognitive Innovation - The article emphasizes that the evolution of AI is not merely a technical race but a revolution in the underlying logic of cognitive innovation [4]. - The course led by Professor Li Shanyou aims to dissect the methods of innovation in the AI era, revealing the cognitive leap from technological breakthroughs to commercial applications [4][20]. Group 3: Case Studies and Competitive Dynamics - The course will analyze the rise of OpenAI, detailing its journey from Musk's vision to the rapid user adoption of ChatGPT, which reached over one million users in just five days [10][12]. - It will also explore DeepSeek's strategy of achieving a 90% reduction in training costs through its unique architecture, showcasing how a small team can outperform larger organizations [11][13]. Group 4: Practical Tools and Frameworks - The course will introduce a practical framework for innovation, focusing on model building, single-point breakthroughs, and team organization, which are essential for navigating the AI landscape [11][25]. - Participants will learn how to identify their business's cognitive axes and value dimensions, as well as the management principles of emergent organizations [11][25]. Group 5: Target Audience - The course is designed for various innovators, including entrepreneurs, executives, product managers, investors, and technology enthusiasts, who seek to leverage cognitive advantages in the AI era [17][18].