雷军凶猛，兵临董明珠城下

Core Viewpoint - Xiaomi's major appliance business has seen explosive growth, with revenue surpassing 100 billion yuan for the first time, driven by strong sales in televisions and air conditioners [1][17]. Group 1: Television Business - Xiaomi's entry into the television market began in 2013, positioning it as a strategic product alongside smartphones [2]. - The first-generation Xiaomi TV faced challenges, including supply chain issues and competition from LeEco, which had a significant content advantage [4][6]. - By 2015, Xiaomi had addressed its content shortcomings and launched the third-generation TV, achieving significant sales and establishing itself as a market leader [8][9]. Group 2: Air Conditioning Business - Xiaomi initially struggled to penetrate the air conditioning market, facing setbacks with its early products in collaboration with Midea and later with Changhong [11][15]. - The breakthrough came in 2018 with the launch of the Mi Air Conditioner, which offered competitive pricing and features, leading to a rapid increase in market share from 2.8% in 2020 to 11.8% [17][20]. - Xiaomi's success in air conditioning is attributed to its focus on e-commerce and smart home integration, leveraging its existing user base and marketing strategies [21]. Group 3: Competitive Landscape - Xiaomi's aggressive expansion has prompted responses from major competitors like Midea and Gree, who have lowered prices and intensified marketing efforts [24][25]. - The gap in revenue between Xiaomi and Gree has narrowed to within 500 billion yuan, indicating a fierce competition for market share in the home appliance sector [26].