Core Viewpoint - The article discusses the disparity in brand recognition and industrial structure among Jiangsu, Guangdong, and Zhejiang provinces in China, highlighting that Jiangsu has fewer well-known consumer brands compared to Guangdong and Zhejiang despite its high GDP and strong manufacturing base [2][4][7]. Summary by Sections Brand Recognition - Jiangsu has only 39 brands listed in the "Global Brand China Online 500 Strong List," ranking fifth nationally, significantly lower than Guangdong and Zhejiang [4][7]. - Guangdong has 10 brands in the top 50 of the CBI index, while Zhejiang has 5, and Jiangsu has only one, Bosideng [5][6][7]. Industrial Structure - The manufacturing workforce distribution shows that Guangdong leads in general consumer goods production, followed by Zhejiang and then Jiangsu [10]. - Jiangsu excels in heavy industry and B2B manufacturing, with a workforce proportion of 45% in these sectors, while Guangdong leads in electronics and home appliances [10][12]. Production Output - In 2024, Guangdong's production of key electronic products far exceeds that of Jiangsu and Zhejiang, with television production being nearly 19 times that of Jiangsu [11]. - Jiangsu's steel production is significantly higher than that of Guangdong and Zhejiang, being 1.77 times their combined output [12]. Historical Context - The industrial characteristics of these provinces are shaped by historical factors, with Guangdong developing a strong electronics industry due to early foreign investment and industrial transfer [15]. - Jiangsu's heavy industrial focus stems from its historical industrial base and the development of upstream industries since the 1980s [15]. Economic Dynamics - Jiangsu's industrial output is heavily concentrated in heavy industry and upstream sectors, leading to fewer consumer brands [14]. - Zhejiang's lighter industrial focus is attributed to its reliance on private enterprises and a strong local service economy, which supports consumer brand development [15].
“苏大强”的知名消费品牌,为何少于广东浙江?
虎嗅APP·2025-06-08 23:57