【蔚来（NIO.N）】1Q25基本面承压，多维度寻求边际改善——2025年一季度业绩点评（倪昱婧）

Core Viewpoint - The report indicates that NIO's financial performance in Q1 2025 faced pressure, with a significant decline in revenue compared to the previous quarter, but a year-on-year increase was noted [3][4]. Financial Performance Summary - NIO's total revenue in Q1 2025 was 12.04 billion yuan, reflecting a year-on-year increase of 21.5% but a quarter-on-quarter decrease of 38.9% [3]. - The gross margin for Q1 2025 was 7.6%, which is an increase of 2.7 percentage points year-on-year but a decrease of 4.1 percentage points quarter-on-quarter [3]. - The Non-GAAP net loss attributable to the parent company widened by 28.2% year-on-year and narrowed by 4.2% quarter-on-quarter to 6.28 billion yuan [3]. Operational Insights - In Q1 2025, NIO delivered 42,000 vehicles, a year-on-year increase of 40.1% but a quarter-on-quarter decrease of 42.1% [4]. - The automotive business revenue was 9.94 billion yuan, with a year-on-year increase of 18.6% but a quarter-on-quarter decrease of 43.1% [4]. - The average selling price (ASP) decreased by 15.3% year-on-year and 1.8% quarter-on-quarter to 236,000 yuan [4]. - The Non-GAAP vehicle loss per unit expanded to 149,000 yuan, and free cash flow remained under pressure, with total cash on hand at 26 billion yuan by the end of Q1 2025 [4]. Future Outlook - Management guidance for Q2 2025 estimates delivery volumes of approximately 72,000 to 75,000 vehicles [4]. - The company anticipates that the gross margin may still be under pressure due to the clearance of older models until June, when new models are expected to drive margin recovery [4]. - NIO is implementing multiple strategies to improve its fundamentals, including cost reduction through self-developed chips and enhancing the sales network for its new brand, Lado [5]. - The launch of the "World Model" on May 30 is expected to enhance NIO's leadership in intelligent driving technology [5].