新能源汽车下乡活动来了！（附124款车型目录）工信厅通装函〔2025〕219号

Core Viewpoint - The article emphasizes the importance of promoting the use of new energy vehicles (NEVs) in rural areas to support rural revitalization and achieve carbon neutrality goals. It outlines a comprehensive plan for the 2025 NEV rural outreach initiative, which includes various activities and policies to enhance NEV adoption in these regions [3][4]. Group 1: Activity Theme and Content - The theme of the activity is "Green, Low-Carbon, Intelligent, Safe - Empowering New Rural Areas, Enjoying New Travel" [4]. - The initiative will showcase 124 selected NEV models that meet rural usage needs, focusing on quality and reputation, through exhibitions and test drives [4][9]. - Collaboration with NEV after-sales service providers, charging and battery swapping service companies, and financial service firms will be organized to improve the supporting environment for NEV applications in rural areas [4][5]. Group 2: Organizational Approach - The plan includes selecting typical county-level cities with low NEV promotion rates and significant market potential to host specialized events, which will also reach surrounding towns [5]. - Various stakeholders in NEV production, sales, finance, charging, and after-sales services are encouraged to participate, creating integrated promotional schemes that combine purchase incentives, energy support, and service guarantees [5][6]. - The activities will be conducted through a combination of online and offline methods, utilizing digital platforms for sales and consultations while organizing local events [5][6]. Group 3: Support Measures - The initiative will strengthen organizational leadership and inter-departmental collaboration to ensure effective implementation of related policies [6]. - Emphasis will be placed on adhering to local regulations and safety measures during the events, along with promoting public awareness and education about NEVs [6].