独家丨原抖音生服市场负责人王丁虓加入京东健康，向CEO金恩林汇报

Core Viewpoint - Wang Dingxiao has recently joined JD Health as the head of the marketing department, indicating a strategic shift in the company's marketing leadership and a response to the evolving landscape of the digital marketing industry [2][5]. Group 1: Leadership Changes - Wang Dingxiao, previously the marketing head for Douyin's life services, has taken on the role of general manager of the marketing department at JD Health, reporting directly to CEO Jin Enlin [2][4]. - Prior to Wang's appointment, the marketing department was managed by CEO Jin Enlin himself, highlighting the frequent changes in leadership within JD Health [5]. Group 2: Career Background of Wang Dingxiao - Wang Dingxiao graduated from Tianjin Normal University in 2010 and has held various strategic roles in advertising firms such as Dentsu Digital and Ogilvy before transitioning to marketing at ByteDance in 2017 [2][3]. - During his seven years at ByteDance, Wang played a significant role in the development of the short video industry, managing marketing strategies for key clients across multiple regions [3]. Group 3: Industry Context - The marketing landscape is increasingly characterized by the need to build personal brands for entrepreneurs, leading to frequent adjustments in the roles of brand and marketing departments [5]. - JD's management has seen continuous changes, with recent reports indicating ongoing adjustments in the retail and marketing teams, reflecting the dynamic nature of the industry [5].