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独家丨理想新设两大机器人部门,加速推进 AI 战略
晚点Auto·2025-06-10 03:25

Core Viewpoint - The establishment of the "Space Robotics" and "Wearable Robotics" departments by Li Auto indicates a strategic shift towards enhancing user experience and integrating artificial intelligence into their product offerings [1][4]. Group 1: Space Robotics Department - The Space Robotics department is likely linked to Li Auto's "Smart Space" concept, which views the vehicle's cabin as a "third space" for deeper product functionality and user experience optimization [4]. - The concept of "Smart Space" was upgraded from traditional vehicle systems to reflect advancements in technology and user needs, with a focus on intelligent cabin experiences [4]. - Li Auto's CEO, Li Xiang, emphasized the importance of innovation in spatial experience, suggesting that the company aims to be recognized as a leader in this area, similar to how Apple is viewed in terms of interaction experience [5][4]. Group 2: Wearable Robotics Department - The Wearable Robotics department aligns with Li Xiang's vision of providing a consistent user experience across various devices, including smart glasses, which could become the next generation of consumer hardware [6]. - Li Auto plans to develop an AI product that spans multiple devices, prioritizing existing users and their families, particularly focusing on children [6]. - The smart glasses market is experiencing growth, with various tech companies launching new products, although challenges remain in finding core use cases and attracting users, especially those with vision impairments [7][6].