POP MART(HK:09992) 21世纪经济报道·2025-06-10 00:09Core Viewpoint - The article discusses the promotional campaign by Ping An Bank, which offers Labubu blind boxes as a gift for new customers who deposit over 50,000 RMB, sparking significant public interest and debate about the perceived value and scarcity of the items [1][5]. Group 1: Promotional Campaign - Ping An Bank has launched a promotional activity where new customers can receive Labubu blind boxes by depositing over 50,000 RMB in a savings account, with a term of 3 to 6 months [1]. - The Labubu blind boxes, associated with the popular brand Pop Mart, have become a hot topic on social media, with mixed reactions from users regarding the promotion's design and the actual scarcity of the items [1][2]. Group 2: Market Impact - The popularity of Labubu has significantly impacted Pop Mart's stock price, which rose over 180% this year, reaching a market capitalization close to 340 billion HKD [7][10]. - The founder of Pop Mart, Wang Ning, has seen his wealth increase to 20.3 billion USD, making him the new richest person in Henan province, largely due to the success of the Labubu series [10][15]. Group 3: Financial Performance - The revenue from the Labubu series under the THE MONSTERS line reached 3.04 billion RMB in 2024, marking a year-on-year growth of 726.6%, contributing to 23.3% of Pop Mart's total revenue [15]. - Labubu's hidden variants have shown returns exceeding 300% in the past year, outperforming traditional investments like gold [15]. Group 4: Regulatory Environment - In response to the promotional strategies employed by banks, a financial regulatory body in the Yangtze River Delta has prohibited banks from using physical gifts to attract deposits, requiring existing promotional products to be phased out by the end of 2025 [5].