为什么烟酒店的C位，摆的都是水？

Core Viewpoint - The article discusses the rising importance of the bottled water and beverage market, particularly in the context of summer sales, highlighting how traditional retail stores are adapting to consumer preferences and market trends [2][4][12]. Group 1: Market Dynamics - The summer season marks a shift in consumer demand from alcoholic beverages to bottled water, which is seen as a high-frequency demand product with stable pricing and profit margins [3][12]. - Retailers like "Lü Jie" are increasingly prioritizing water products on their shelves, reflecting a broader trend in the beverage industry where water and functional drinks are taking center stage [5][8]. - The competition among beverage brands for shelf space is intensifying, with companies offering incentives to retailers to promote their products [8][11]. Group 2: Consumer Behavior - Consumers are becoming more discerning, showing a preference for higher quality water and beverages, which has led to the emergence of new product categories such as sugar-free tea drinks [18][19]. - The shift in consumer preferences is evident as they move from price-sensitive choices to prioritizing product quality, particularly in the bottled water segment [19][22]. - The article notes that the demand for sugar-free and health-oriented beverages is on the rise, indicating a significant change in consumer attitudes towards health and wellness [22][31]. Group 3: Industry Trends - The beverage industry is experiencing a transformation towards health-conscious products, with a notable increase in the popularity of sugar-free drinks and functional beverages [30][31]. - The article draws parallels between the Chinese beverage market and Japan's historical market evolution, suggesting that China is at the beginning of a health-oriented transformation [27][31]. - The future of the beverage market is expected to focus on functional, sugar-free products, and environmentally friendly packaging, with brands needing to differentiate themselves to succeed [34][37].