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深度解读2024年中国互联网保险消费者洞察报告:数智化赋能互联网丨银行与保险
清华金融评论·2025-06-10 10:31

Core Viewpoint - The report highlights the significant growth and transformation of internet insurance in China, driven by increasing online insurance purchasing rates and evolving consumer preferences, indicating a shift towards a more digital and diversified insurance market [2][3][6]. Group 1: Online Insurance Trends - The online insurance purchasing rate is projected to reach 78% in 2024, up from 73% in 2023, while offline purchasing rates have decreased from 85% to 79% [6]. - The internet insurance intermediary channel has seen a substantial increase, with its purchasing rate rising from 24% in 2023 to 44% in 2024, making it the second-largest online purchasing channel [9]. - The adoption of AI technology is reshaping consumer experiences in insurance, with nearly 10% of consumers using AI tools for information gathering and 40% using personalized recommendation tools during the purchasing process [12]. Group 2: Consumer Spending and Preferences - In 2024, nearly 60% of consumers are expected to spend over 8000 yuan on annual insurance premiums, indicating a significant increase in spending compared to 2023 [15][17]. - The report shows that 76% of consumers plan to adjust their insurance configurations in the next two years, reflecting a growing recognition of the importance of insurance [15]. - Insurance is evolving from a risk management tool to a dual function of "protection + wealth management," with 57% of consumers using insurance for wealth management, making it the second-largest method after bank wealth management [18]. Group 3: Market Growth and Future Outlook - The Chinese insurance industry is projected to see a steady growth in premium income, with total premiums reaching 5.7 trillion yuan in 2024, a 5.7% increase year-on-year [23]. - Internet insurance premiums reached 366.3 billion yuan in the first seven months of 2024, marking a 15% increase compared to the same period in 2023 [23]. - The internet insurance market is expected to maintain an annual growth rate of 15%-20% over the next five years, with total premiums potentially exceeding one trillion yuan [26].