车fans·2025-06-11 00:29Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].