对话创始人刘靖康：影石上市了，从哪里来，又要向哪里去？

Core Viewpoint - The article discusses the successful journey of Insta360, a leading company in the panoramic camera sector, highlighting its innovative approach and market strategies that led to its recent listing on the STAR Market with a market value of 73.2 billion yuan [1]. Group 1: Company Background and Evolution - Insta360 was founded by Liu Jingkang, who initially aimed to create a mobile live-streaming app before pivoting to hardware development [3][7]. - The company's first product, Nano, gained popularity at CES 2016, but faced a decline, prompting a reevaluation of product-market fit and user needs [3][13]. - The philosophy of "finding a nail before making a hammer" guided the company's product development, focusing on validated market needs [3][12]. Group 2: Market Position and Competition - In the first half of 2024, Insta360 surpassed GoPro to become the global leader in the action camera category [2]. - The company capitalized on the miniaturization of smartphone technology and the resources from the AI 1.0 era to enhance its product offerings [3][21]. Group 3: Product Development and Market Fit - The transition from a niche product to a broader market involved identifying existing user pain points and leveraging social media insights to redefine product applications [13][14]. - Insta360's strategy included observing user behavior and iterating on product features based on actual usage rather than assumptions [16][18]. Group 4: Future Directions and Industry Insights - Liu Jingkang expressed a vision for exploring vertical applications of technology beyond sports, emphasizing the importance of understanding customer needs in the AI hardware landscape [4][24]. - The company believes that smartphone manufacturers will play a more significant role in the AI hardware space than internet companies due to their access to personal data and operational capabilities [4][30].