【独家专访】豆浆辫子、黑糖桂花...这家“法国评委严选”的面包店把“中式欧包”给玩明白了！

Core Viewpoint - The article highlights the unique story of "熊叔熊婶面包房," a bakery in Beijing that combines traditional baking techniques with innovative flavors, emphasizing the importance of community and authenticity in the baking industry [3][6][8]. Group 1: Bakery Background - "熊叔熊婶面包房" started as a family hobby, run by a retired couple and their son, who studied baking in France [6][10]. - The bakery's first store opened in 2020, supported by a strong community of early customers who were familiar with the family's baking [16][18]. - The bakery focuses on producing high-quality, traditional French bread, with a particular emphasis on health-conscious options like no-sugar, no-oil bread [21][19]. Group 2: Product Offerings - The product line includes both traditional French bread and innovative items like "豆浆辫子面包," which incorporates local ingredients [35][37]. - The bakery maintains a commitment to quality by using self-cultivated yeast and long fermentation processes, avoiding artificial additives [23][28]. - Recognition at the French Embassy's bread festival highlights the bakery's commitment to quality and authenticity [25][44]. Group 3: Market Positioning - The bakery operates in a competitive market where the popularity of European-style bread is still growing in Beijing compared to Shanghai [18][19]. - The main strategy for customer acquisition relies on word-of-mouth and direct engagement at local markets rather than traditional marketing [49][51]. - The bakery aims to make high-quality bread a part of everyday life rather than a luxury item, promoting a casual approach to enjoying bread [51].