开业10天就倒下！2元面包、7元生烫牛肉米线……批量“收割”创业者

Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of high returns with low investment, while also emphasizing the high failure rate of these ventures [5][10][21]. Group 1: Market Trends - The popularity of 2 yuan bread and 7 yuan beef noodle shops has surged this year, with numerous establishments opening across cities like Guangzhou, where there are multiple shops within close proximity [7][12]. - Reports indicate that from 2023 to 2025, 2 yuan bread shops are expected to expand at a rate of over 4,300 stores annually, with cities like Jinan seeing over 300 new shops [13]. - Despite the initial success, many of these businesses are closing quickly, with some shutting down within weeks of opening due to poor performance [8][24]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, including those new to the food industry, are experiencing significant losses, with some reporting losses of up to 150,000 yuan within just a few months [9][20]. - The low investment and quick return narrative attracts many, but the reality is that only a few succeed, leading to a high turnover rate in these types of businesses [35][38]. - The influx of new entrants into the market has intensified competition, resulting in a "fast growth, fast death" cycle for many establishments [36][42]. Group 3: Financial Insights - The average investment for a 2 yuan bread shop ranges from 10,000 to 20,000 yuan, while beef noodle shops can require investments between 15,000 to 25,000 yuan, with some brands offering even lower entry costs [32][33]. - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated and not representative of the average performance [39]. - The success of these businesses heavily relies on location, as poor site selection can lead to inadequate customer flow and ultimately business failure [41].