38.88万坐月子，牛津学霸收割中国富人

Core Viewpoint - Saint Bella has established itself as a leading high-end postpartum care center in China, targeting affluent families, but it continues to operate at a loss despite increasing revenues and a growing market demand for premium maternal and infant care services [7][9][42]. Group 1: Company Overview - Saint Bella operates 72 postpartum care centers across 25 cities in China, making it the largest group in the sector based on revenue [7]. - The company reported revenues of RMB 2.59 billion, RMB 4.72 billion, RMB 5.60 billion, and RMB 3.58 billion for the years 2021, 2022, 2023, and the first half of 2024, respectively [7][9]. - Despite revenue growth, Saint Bella has incurred significant losses, totaling RMB 1.22 billion, RMB 4.12 billion, RMB 2.39 billion, and RMB 4.8 billion from 2021 to the first half of 2024 [9][44]. Group 2: Business Model and Services - The average price for a package at Saint Bella is around RMB 220,000, with various premium packages available [21][42]. - The company emphasizes a high level of service, providing 24-hour one-on-one nursing care for mothers and newborns, which is a key selling point [22][29]. - Saint Bella has diversified its offerings by acquiring brands like Guanghetang and S-bra, expanding into postpartum recovery services and health products [33][36]. Group 3: Market Position and Growth Potential - The high-end segment of the postpartum care market is expected to grow faster than the general market, driven by increasing disposable income among affluent families [42]. - The overall maternal and infant care market in China is projected to reach RMB 2.059 trillion and RMB 931 billion for postpartum care and family child care services by 2030, with compound annual growth rates of 19.2% and 16.5%, respectively [52][53]. - Saint Bella aims to establish itself as a luxury brand in the family care industry, akin to LVMH, with plans to develop multiple billion-yuan scale retail brands [36].