Switch 2,卖爆了
NintendoNintendo(US:NTDOY) 财联社·2025-06-11 11:34

Core Viewpoint - Nintendo's Switch 2 has achieved record-breaking sales, selling over 3.5 million units within four days of its launch, surpassing the previous model's first-month sales of 2.7 million units, indicating strong market demand and potential for meeting sales targets [1][2]. Group 1: Sales Performance - The Switch 2's launch is seen as a watershed moment for the gaming industry, influencing business decisions of Nintendo's partners and competitors for years to come [2]. - Analysts predict that if Nintendo can increase supply, sales could significantly rise beyond the initial target of 15 million units for the fiscal year ending March 2026 [1][3]. Group 2: Supply Challenges - Nintendo faces a major challenge in increasing production to meet the high demand for Switch 2, with the company’s president apologizing for supply shortages and urging partners to accelerate production [3]. - Agreements have been made with Japanese online market operators to prevent distributors from hoarding stock, indicating proactive measures to manage supply issues [3]. Group 3: Maintaining Sales Momentum - Analysts emphasize the importance of maintaining assembly capacity and increasing production to sustain sales momentum, as prolonged shortages could dampen consumer enthusiasm [4]. - The company’s president has highlighted the goal of keeping sales momentum for as long as possible, despite challenges posed by higher retail prices and a sluggish global economy [4]. - There are concerns that potential price increases due to tariffs could further complicate sales efforts [5].