36氪·2025-06-11 13:00Core Viewpoint - The article emphasizes the importance of balancing low prices with high quality in the 3C digital product market, highlighting how JD.com leverages strategic purchasing and C2M (Customer-to-Manufacturer) models to achieve this goal [4][12][18]. Group 1: Sales Performance and Consumer Behavior - JD.com experienced a significant increase in sales during the 618 shopping festival, with a 380% year-on-year growth in the electronics category within the first hour [6]. - Consumers typically browse 10-15 products before making a decision on gaming laptops, indicating a thorough decision-making process [3]. - Nearly 50% of the sales for the Lenovo gaming laptop were from JD.com's C2M reverse customization products, showcasing the effectiveness of targeted marketing strategies [13]. Group 2: Pricing Strategy - JD.com focuses on "true low prices" that are sustainable and promote healthy competition in the industry, rather than just low prices without value [4][12]. - The company employs strategic bulk purchasing to enhance bargaining power and pass on cost savings to consumers [10]. - C2M reverse customization allows JD.com to meet specific consumer needs while maintaining quality and competitive pricing [11][12]. Group 3: Product Development and Marketing - JD.com has developed a systematic approach to product launches, ensuring that marketing efforts are aligned with consumer needs and market conditions [26][30]. - The company emphasizes the importance of user feedback and market analysis in adjusting product strategies post-launch [32]. - Successful product examples, such as the Meizu Note 16 series, demonstrate how JD.com identifies and addresses specific consumer pain points [36][37]. Group 4: Industry Standards and Quality Assurance - JD.com has initiated a "brightness certification" system for projectors to combat industry issues like misleading brightness claims, investing 25 million yuan to promote standardization [49][51]. - The company collaborates with industry associations and brands to ensure that products meet quality standards, thereby enhancing consumer trust [51]. - JD.com’s commitment to quality is reflected in its partnerships and the successful sales of certified products, proving that quality assurance can lead to positive market outcomes [51].