Labubu溢价超30倍，黄牛挑衅：你们能抢到算我输

Core Viewpoint - The article discusses the explosive popularity of the Labubu toy series from Pop Mart, highlighting its significant market demand and the emergence of scalpers profiting from its scarcity. The Labubu series is compared to "plastic Moutai," indicating its high value and desirability in the market [1][2]. Group 1: Market Performance - As of June 8, 2023, Pop Mart's stock price surged over 11 times since the beginning of 2024, with the Labubu series being a major contributor to this growth [2]. - On June 9, 2023, Pop Mart's stock closed at 253 HKD per share, reaching a market capitalization of approximately 340 billion HKD (about 311.3 billion RMB) [1]. Group 2: Scalper Activities - The Labubu series has become a lucrative target for scalpers, with some items being sold at over 30 times their original price in the secondary market [2]. - Scalpers utilize technology, such as automated clicking tools and multiple devices, to secure limited stock quickly, often sharing information in dedicated groups [5][6]. - The presence of paid membership groups provides faster and more accurate restock notifications, allowing scalpers to maximize their profits [6]. Group 3: International Market Dynamics - The Labubu series has gained international attention, with celebrities like Beckham and Rihanna promoting the product, further driving demand [10]. - Scalpers are engaging in reverse purchasing, acquiring Labubu toys from Southeast Asia and reselling them in China at significant markups, with some items priced at 1.5 to 2.3 times their original cost [12][13]. Group 4: Counterfeit Challenges - The rise of counterfeit products, referred to as "Lafufu," poses a significant challenge for Pop Mart, as these imitations are sold at much lower prices, impacting the brand's market integrity [15][16]. - The production cost of counterfeit items is minimal, leading to a substantial profit margin for counterfeiters, which could threaten Pop Mart's revenue and brand reputation [16][17].