Core Viewpoint - The article discusses the recent controversies surrounding Minhua Holdings and its brand Zhi Huashi, highlighting the company's declining financial performance and the backlash from employees regarding punitive measures imposed by management [2][11][13]. Financial Performance - In the fiscal year 2025, Minhua Holdings reported a revenue of HKD 16.903 billion, a decrease of 8.2% year-on-year [13]. - The net profit attributable to shareholders was HKD 2.063 billion, down 10.4% compared to the previous year [13]. - Sales of sofas and bedding products saw significant declines, with sofa sales dropping approximately 7.2% to HKD 11.743 billion and bedding sales decreasing by 19.4% to HKD 2.408 billion [14]. Market Dynamics - The domestic market revenue fell by 17.2%, contributing to a decline in the overall revenue share from 65.0% to 58.7% [17]. - Despite the domestic challenges, the overseas market showed positive performance, with exports of sofa products increasing by 13% [15]. - The company continues to hold a leading position in the domestic functional sofa market, with a market share of 45.3% [12][18]. Operational Changes - The company increased its store count by 131 to a total of 7,367 stores, focusing on cost-effective locations in lower-tier cities [20]. - The gross profit margin reached 40.5%, the highest in five years, attributed to a 9.9% decrease in the cost of goods sold [21]. - Employee numbers decreased by over 3,700, resulting in a reduction of total employee costs to approximately HKD 3.055 billion [21][22]. Management Controversies - A high-ranking executive's punitive measures against employees, including fines for minor infractions, sparked public outrage and discussions about employee treatment [4][5][8]. - The executive defended the measures as part of a management strategy, claiming they were not fines but rather contributions to a fund [9].
下班不关电脑？罚！“吃东西罚领导2000元”……知名品牌芝华仕被曝随意扣钱