Motorola Solutions(US:MSI) Counterpoint Research·2025-06-11 09:55Core Insights - The foldable smartphone market in Europe remains a niche segment, with only 1.5% of total smartphone sales in Q1 2025, reflecting a year-on-year growth of 4% [1][3][6] Market Overview - The 4% year-on-year growth in foldable smartphone sales is seen as a warning sign for a category still in its early growth phase, with high pricing and consumer uncertainty regarding value and durability being significant barriers [3][6] - Samsung continues to lead the market, but has faced significant competition leading to a decline in market share since Q1 2024 [6][8] - Motorola has overtaken HONOR to become the second-largest foldable smartphone brand in Europe, with Google, Xiaomi, and TECNO also performing well after launching competitive new products [6][8] Competitive Landscape - The competitive landscape for foldable smartphones is intensifying, with several brands launching innovative products that challenge Samsung's long-standing dominance [8] - Upcoming releases from Samsung, including the Galaxy Fold7 Ultra, are expected to reinvigorate the market and address the competitive pressures [8]