独家丨Temu美区全托管将在7月底全面恢复运营

Core Viewpoint - Temu is focusing on semi-managed and self-operated businesses while gradually restoring its full-managed operations in the U.S. market [2][4]. Group 1: Business Operations - Temu's full-managed operations in the U.S. are set to fully resume by the end of July, with some links already being restored since June, albeit slowly [2]. - The company has opened semi-managed local warehouses in Germany and Poland, which are rented and operated by Temu itself, differing from the full-managed pre-staging warehouses [2]. - Temu has been providing subsidies to merchants for using its warehouses, with the subsidy for official shipping labels dropping from $0.5 to $0.3 per order since April [2]. Group 2: Logistics and Supply Chain - The logistics for semi-managed operations include a subsidy of $1-2 per order, but this is only available to select high-quality merchants or specific categories that Temu aims to support [2]. - Following the implementation of T86, Temu ceased direct shipments from China to the U.S. and began selling products from local warehouses, having prepared a significant inventory in advance [4]. - The company is adjusting its strategies to navigate the challenges posed by the current market conditions and is expected to continue monitoring policy stability before making further investments [3].