乐刻私教，卷成“网约车司机”

Core Viewpoint - The article discusses the shift in the personal training market driven by budget gyms like LeKe, which offer significantly lower prices for personal training sessions, impacting traditional gyms and trainers' earnings [3][5][6]. Group 1: Market Dynamics - Traditional gyms charge an average of 400-500 RMB per session for personal training, while LeKe offers sessions at an average price of 177 RMB, attracting more customers [3][6][9]. - The pricing strategy of LeKe disrupts the traditional pricing model, making personal training more accessible to a broader audience [9][10]. - The low-price trend has led to a reduction in commissions for trainers, who now earn less due to the shift from high-price, low-volume to low-price, high-volume sales [4][32]. Group 2: Trainer Experience - Trainers at LeKe experience a significant decrease in income compared to traditional gyms, with some reporting earnings cut by half [20][23]. - The role of trainers has shifted from being salespeople to service providers, with less pressure to sell but also lower base salaries and no benefits [15][25]. - New trainers face challenges in gaining visibility on the platform due to algorithmic prioritization, making it difficult to attract clients without established reputations [27][34]. Group 3: Business Model and Profitability - LeKe's business model focuses on a "thin profit, high sales" approach, where the platform handles marketing and trainers must enhance their skills to attract clients [32][33]. - The company is exploring additional profit segments, such as the FEELINGME brand, which offers a subscription model for personal training, further diversifying its offerings [40][41]. - Despite the low pricing strategy attracting more customers, the sustainability of trainer earnings remains a concern, as the model may lead to a decline in service quality [45][52]. Group 4: Market Potential - The current penetration rate of gym memberships in China is only 3.2%, indicating significant growth potential for the fitness industry [53]. - The article suggests that while lowering prices can attract more customers, there are limits to how much trainers can work, highlighting the need for a balanced approach to pricing and trainer compensation [54][56].