今年的消费，有人能说清楚吗？｜创作者征集

Core Insights - The article highlights a shift in consumer behavior among young people in China, characterized by a blend of "refined poverty" and "emotional wealth," where individuals are willing to spend significantly on experiences while being frugal on everyday purchases [1] Group 1: Changes in Consumer Behavior - Young consumers are increasingly prioritizing "self-pleasure" in their spending, with this category accounting for 46.28% of their consumption needs in 2024 [1] - The concept of "next level" consumption in 2025 indicates a more fragmented and conscious approach to spending, focusing on immediate gratification while also considering long-term value [1] Group 2: Event and Participation - The article invites content creators to share their observations on new consumption phenomena and thoughts on "2025 consumption" through video submissions, with a chance to win from a prize pool [2][3] - The event encourages discussions on why young people are willing to spend on emotional experiences rather than just price-value, highlighting the importance of happiness derived from small purchases [2] Group 3: Consumer Trends and Categories - The article discusses the notion that consumption downgrade does not equate to a decline in quality of life, emphasizing how to spend less while enjoying life [3] - It mentions emerging consumption categories and scenarios, such as health-focused beverages and outdoor activities, reflecting a shift in lifestyle choices among young consumers [3]