Core Viewpoint - The article discusses the evolution of search engines into "super search" intelligent agents by 2025, emphasizing their transition from traditional keyword-based searches to task-oriented engines that understand user intent and deliver actionable solutions [2][8][16]. Group 1: Evolution of Search Engines - The concept of "super search" is moving from theory to reality, with search engines evolving to possess both intent understanding and task execution capabilities [2][3]. - The AI search 1.0 era involved traditional web page ranking with AI enhancements, while AI search 2.0 transitioned to answer engines focused on delivering direct answers [5][8]. - By 2025, AI search 3.0 will enable a closed-loop system where user intent input leads to automatic execution and result delivery, fundamentally changing how users interact with search engines [8][16]. Group 2: Capabilities of Super Search - Super search must incorporate five key capabilities: task planning, multi-model collaboration, high-dimensional information recognition, multi-modal output, and personalized search experiences [9][10][11][12][13]. - Current AI search engines are still in the early stages of development, with notable examples like Nano AI and Google's AI Mode demonstrating varying degrees of these capabilities [14][18]. Group 3: Market Position and Competition - Nano AI has emerged as a leader in the AI search engine market, achieving significant user engagement and outperforming competitors like Perplexity and traditional search engines [19][21]. - The competition in the search engine space is shifting towards more open agent product designs, with companies like Google leveraging their established technology and brand, while Nano AI focuses on rapid innovation and user-centric product development [33][34].
搜索范式革命:纳米AI与谷歌的「超级搜索智能体」共识
36氪·2025-06-12 11:27