独家丨智界、尚界将设独立销售渠道，正筛选经销商资质

Core Viewpoint - Huawei is restructuring its automotive sales channels by establishing independent sales networks for its brands, including Zhijie and Shangjie, to enhance brand identity and user engagement [2][7]. Group 1: Sales Channel Development - Huawei is expanding its automotive sales network, with Zhijie and Shangjie brands set to have their own dedicated sales channels, similar to the AITO Wenjie user center [2][4]. - The current focus is on quickly onboarding dealers without complex renovations, allowing existing authorized dealers to expand their operations [4][8]. - As of November last year, Huawei had established over 990 experience centers and 330 user centers nationwide, with plans to add user centers dedicated to single-brand sales [6]. Group 2: Brand Positioning and Market Strategy - The transition from shared stores to brand-specific networks allows each brand to create distinct identities and target specific user demographics through tailored marketing strategies [7]. - The "Hongmeng Intelligent Driving" sales network is categorized into experience centers and user centers, with the latter providing comprehensive sales and after-sales services [5][6]. - The introduction of the "Fifth Realm" Shangjie, with its first model expected to launch later this year, reflects Huawei's commitment to expanding its automotive offerings [6]. Group 3: Partnership Dynamics and Challenges - Huawei's automotive strategy has evolved from a dominant role to a more collaborative approach with partners, as seen in the shift from the "1.0" model with AITO to the "2.0" model with other manufacturers [8][9]. - Challenges have arisen in the production and supply chain, particularly with the launch of the Zhijie S7, leading to renegotiations of profit-sharing agreements with partners like BAIC [9]. - The financial viability of partnerships is under scrutiny, as seen with BAIC's concerns over the profitability of the Xiangjie brand, which has seen fluctuating sales figures [9].