AI 与志愿填报机构对决，谁更懂你的未来？

Core Viewpoint - The article discusses the transformative impact of technology, particularly large models, on the college admission process in China, specifically focusing on the high school entrance examination (Gaokao) and the challenges faced by students in filling out their college applications [2][18]. Group 1: Challenges in College Application Process - Only about 2% of students have access to application experts, leaving approximately 13 million students to navigate the process with limited resources and information [3]. - The complexity of the college application process has increased significantly, especially after the introduction of the "New Gaokao" system, which expanded the number of choices from a few dozen to nearly a hundred [9]. Group 2: Technological Solutions - Quark has developed a large model specifically for Gaokao application filling, introducing features like "Deep Search," "Application Report," and "Smart Application Selection" to provide personalized guidance based on data and individual circumstances [3][4]. - The model integrates data from over 2,900 universities and 1,600 majors, along with historical score lines and employment data, creating a comprehensive knowledge base that can be accessed quickly [3]. Group 3: Individualized Approach - Quark's model takes into account individual preferences and backgrounds, generating tailored application strategies categorized into "ambitious, stable, and safe" options based on various factors such as scores, interests, and employment trends [4][10]. - The model's ability to simulate expert analysis allows it to provide detailed application reports after processing user inputs, significantly reducing the time and effort required for students [11]. Group 4: Market Dynamics - The market for college application consulting is fragmented and often lacks standardization, with many students from lower-tier cities relying on Quark's technology due to the high costs and limited access to traditional consulting services [16][17]. - The article emphasizes that the value of technology in this context surpasses immediate commercial returns, aiming to democratize access to information and resources for all students [17]. Group 5: Future Outlook - With the number of Gaokao applicants projected to reach a historical high of 14.5 million by 2025, the role of technology in facilitating the application process is expected to become increasingly critical [19].