Labubu爆火，东莞正在酝酿下一个爆款

Core Viewpoint - The article highlights the significant growth and global expansion of Chinese trendy toys, particularly focusing on the Labubu brand, which has gained immense popularity both domestically and internationally, showcasing the strength of Dongguan's manufacturing capabilities in the trendy toy industry [1][3][13]. Group 1: Market Trends and Growth - Labubu's auction price reached 1.08 million yuan, indicating a strong demand for trendy toys [1] - The trend of trendy toys has expanded from Southeast Asia to global markets, with notable sales in major cities like New York, London, and Tokyo [2][4] - The surge in popularity of trendy toys reflects a broader trend of cultural export and consumer upgrade in China [3][16] Group 2: Dongguan's Role in the Industry - Dongguan is recognized as a major manufacturing hub for trendy toys, with over 30 factories supplying products to Pop Mart by 2020 [2][8] - The presence of leading companies in Dongguan has facilitated the transformation of local toy manufacturers into trendy toy producers, enhancing their global reach [2][9] - Dongguan's toy industry has evolved from traditional OEM roles to becoming key players in the trendy toy market, attracting international clients [8][9] Group 3: Company Strategies and Innovations - Companies like Chengshi Culture have seen significant growth, with a sixfold increase in sales within two years, indicating successful market strategies [10][11] - The integration of design and smart manufacturing has allowed Dongguan's trendy toy companies to meet international standards and enhance their competitiveness [9][13] - The article emphasizes the importance of cultural elements in trendy toy designs, showcasing how Dongguan's products combine traditional Chinese culture with modern creativity [15][16]