80元租一天，LABUBU租赁成新生意

Core Viewpoint - The LABUBU craze is driving a new rental business, with significant demand for renting LABUBU figures emerging in the market [1][2]. Group 1: Market Trends - The search volume for LABUBU-related products on second-hand platforms like Xianyu has increased tenfold since June compared to May, indicating a surge in interest [2]. - The transaction volume for LABUBU rentals has also doubled in June compared to May, showcasing the growing popularity of this rental model [2]. Group 2: Pricing and Rental Details - Rental prices for LABUBU figures vary, with daily rates ranging from 30 yuan for basic models to 80 yuan for more popular ones, with a deposit requirement of 1000 yuan [1]. - The rental service is primarily utilized for events such as weddings and social media content creation, allowing consumers to experience the product without the high purchase cost [1]. Group 3: Sales Projections - Morgan Stanley forecasts that sales for the THE MONSTERS series, which includes LABUBU, will grow from 3 billion yuan in 2024 to 14 billion yuan by 2027, reflecting a strong market outlook [2]. - The overseas sales of LABUBU are expected to see a 152% year-on-year growth in 2025, with a compound annual growth rate of 42% from 2025 to 2027, indicating robust international demand [2].