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独家丨7 家主机厂已承诺经销商返利期限缩短至 60 天
晚点Auto·2025-06-13 08:58

Core Viewpoint - The automotive industry is undergoing significant changes in payment terms and dealer operations, with many manufacturers committing to shorten payment periods to alleviate financial pressure on dealers [3][5]. Group 1: Payment Terms and Dealer Support - Starting from June 10, 17 automotive manufacturers, including Dongfeng, GAC, BYD, and Chery, have pledged to unify payment terms to within 60 days for suppliers [3]. - Notably, at least 7 manufacturers have committed to paying sales incentives and rebates to dealers within 60 days, including BMW, BAIC New Energy, and SAIC General [3]. - GAC Toyota will shift to a monthly rebate system, with 80% to 90% of rebates paid within 30 days and the remaining 10% to 20% within two months [5]. Group 2: Dealer Financial Challenges - The automotive dealership business is capital-intensive, relying heavily on financing and quick turnover, making cash flow critical for operations [5]. - Many dealers are currently facing losses due to price wars, with over 85% of dealers experiencing price discrepancies, and more than 60% facing discrepancies exceeding 15% [6]. - In the past year, over 4,000 dealers exited the market, doubling the rate of previous years, indicating significant operational pressures [6]. Group 3: Industry Restructuring and Trends - The automotive industry is witnessing a shift as luxury brands like BBA and Porsche reduce their dealer networks, with Mercedes-Benz planning to cut over 100 dealerships this year [6]. - The trend of "network reduction" and "transformation" is prevalent, as dealers adapt to changing market conditions and consumer preferences [6]. - Dealers focusing on new energy vehicles (NEVs) are performing better financially, with about half of NEV dealers reporting profits last year [7].