企业培训 | 未可知 x 鹏华基金：AI赋能基金营销

Core Insights - The training session titled "AI Empowering Fund Marketing" was conducted by Zhang Ziming, Vice President of the Unknown AI Research Institute, aimed at enhancing the efficiency and innovation capabilities of fund industry practitioners through AI technology [1][8] - The training emphasized the practical applications of AI in marketing, including content generation, data analysis, and customer communication, showcasing how AI tools can significantly improve marketing efficiency [2][8] Group 1 - The core difference between generative AI and decision-making AI was explained, highlighting their respective applications in various marketing scenarios [2] - Participants expressed that the training was closely aligned with business needs and highly practical, with one channel manager noting that AI is now seen as a powerful tool for enhancing work efficiency [4] - The training helped Penghua Fund better grasp technological opportunities in the AI era and explore suitable AI solutions to accelerate its digital transformation process [8]