影石敲钟，与刘靖康复盘创业十年

Core Viewpoint - The article discusses the entrepreneurial journey of Liu Jingkang, the founder of Insta360, highlighting the company's growth, challenges, and competitive landscape, particularly in relation to GoPro and DJI. It emphasizes the importance of innovation, organizational structure, and maintaining a long-term vision in a competitive market. Group 1: Company Overview - Insta360, founded by Liu Jingkang in 2014, has become a leader in the global panoramic camera market and the second in the action camera segment, achieving significant growth and innovation over the past decade [10][26]. - The company recently went public on the STAR Market, with a market capitalization exceeding 70 billion yuan and a fundraising amount of 1.938 billion yuan, marking a significant milestone in its growth trajectory [36][37]. Group 2: Competitive Landscape - The competitive environment has shifted, with DJI emerging as a formidable competitor alongside GoPro, leading to aggressive pricing strategies and heightened competition in the action camera market [27][30]. - Liu Jingkang acknowledges the challenges posed by DJI's pricing tactics but emphasizes the company's strategy of focusing on innovation rather than engaging in price wars [86][87]. Group 3: Innovation and Growth Strategy - The company has maintained a strong focus on R&D, with a consistent investment rate of over 13%, aiming to develop world-class innovative products while navigating the complexities of market competition [31][39]. - Insta360's revenue has seen exponential growth, increasing from 588 million yuan in 2019 to 5.574 billion yuan in 2024, with a compound annual growth rate of 65.25% over the past three years [26][24]. Group 4: Organizational Development - Liu Jingkang emphasizes the importance of building a resilient organizational structure that does not rely solely on individual decision-making, aiming for a more scientific approach to management and innovation [75][76]. - The company is committed to a culture that prioritizes employee development, customer value, and long-term shareholder returns, reflecting a shift towards sustainable growth practices [39][40].